Shiseido presents itself as an ethical beauty brand respectful of the environment.

On the occasion of the launch of the new WASO Yuzu C range:

Creation and implementation of an influencer activation inspired by the Japanese universe and traditional shonen manga.

The concept involves crafting a story that highlights the WASO credo, 'From farmers to your face': from the harvesting of the fruit, explaining its powers, to the application of the product. The protagonists of this tale, which showcases WASO's expertise? Yuzu and Vitamin C. A creative way to reveal the benefits of these two key ingredients!

Six content creators were chosen to be the faces of this campaign. They included:

Maile @maileakln_
Giulia @giulscarano
Adriana @adiisworld
Aslı @sumenas
Karoline @karokul
Jasmin @yungredhead

Customized versions of the manga were also created for each of them.

The animated version of the campaign was shared on TikTok and Instagram.

Additionally, the manga was produced in a paper version to accompany PR kits.